Yasungulwa ngo-1993 abafowethu u-Tom noDavid Gardner, i-Motley Fool isize izigidi zabantu ukuba bathole inkululeko yezezimali ngewebhusayithi yethu, ama-podcasts, izincwadi, amakholomu amaphephandaba, izinhlelo zomsakazo kanye nezinsizakalo zokutshala izimali ezikhokhelwayo.
Yasungulwa ngo-1993 abafowethu u-Tom noDavid Gardner, i-Motley Fool isize izigidi zabantu ukuba bathole inkululeko yezezimali ngewebhusayithi yethu, ama-podcasts, izincwadi, amakholomu amaphephandaba, izinhlelo zomsakazo kanye nezinsizakalo zokutshala izimali ezikhokhelwayo.
Ufunda i-athikili yamahhala imibono yayo ingase yehluke kuleyo yesevisi yokutshala imali eyi-premium The Motley Fool.Joyina i-Motley Fool namuhla futhi uthole ukufinyelela okusheshayo ezelulekweni zomhlaziyi ophezulu, ucwaningo olujulile, izinsiza zokutshala izimali nokuningi.Funda kabanzi
I-Starbucks (i-SBUX -0.70%) iyaqhubeka nokuvela ekuvalelekeni kwayo kobhubhane, nazo zonke izimpawu ezikhomba ekukhuleni okuqhubekayo komnikezeli wekhofi womhlaba wonke.Yilapho izinkampani ngezinye izikhathi zivilapha khona.Sebewenzile umsebenzi wokuqala, futhi manje sekuyisikhathi sokuvuna imivuzo.
Kodwa izinkampani eziphumelele kakhulu ziyazi ukuthi amathrendi ashintsha ngokushesha, futhi izitayela ezilindelekile zingakusiza ukuthi uhlale ngaphambi komncintiswano.Yingakho abaphathi bevame ukuncoma ukushesha kwezinkampani zabo, okuyinto engadingeki neze enhlanganweni esabalele enezingxenye eziningi ezihambayo.
UHoward Schultz, oyibamba le-CEO ye-Starbucks, uyingcweti kulokhu.Ngemva kokuhola inkampani kusukela ngo-1987 kuya ku-2000, wabuya njenge-CEO ngo-2008 lapho inkampani ikhombisa ingcindezi ngokungenzi izinguquko ukuze ihlangabezane nesidingo ngesikhathi se-Great Recession.Uthathe umhlalaphansi ngo-2017 kodwa wabuyela emzuliswaneni wesithathu ngo-2022 futhi washeshe wabona ukuthi inkampani idinga ukuzisungula kanjani kabusha.
Ngesikhathi ebambe ucingo lwengqungquthela ye-Q1 ngasekuqaleni kwale nyanga, wakhipha ithiyetha lapho atshele khona abalaleli ukuthi "uthole isigaba esisha esiqinile, esishintshayo kanye nesigcawu senkampani esingafani nanoma yini ake wahlangana nayo" ngemuva kokuthi i-Starbucks yehlise umkhiqizo ngesonto eledlule.Ingabe lolu “luguquko” lwangempela lwenkampani?
I-Starbucks yenze isimemezelo esikhulu ngoLwesibili, Februwari 21, futhi kwaba ... amafutha omnqumo.I-Starbucks ibiza ulayini wayo omusha weziphuzo nge-Oleato.Imikhiqizo emihlanu yeprimiyamu, eshisayo futhi ebandayo, izotholakala ezitolo ze-Starbucks ezinyangeni ezimbalwa ezizayo.
Ngokusobala, ukwengeza isipuni samafutha omnqumo ekhofini lakho lasekuseni ngeke kusebenze.Abathuthukisi beziphuzo kwa-Starbucks beze nendlela enembile yokwengeza amafutha omnqumo aphelele ekuhlanganiseni kwekhofi okulungile."Ukufakwa kubaluleke kakhulu," kusho u-Amy Dilger, umthuthukisi weziphuzo ezihamba phambili kwa-Starbucks.
Lo mugqa omusha ungikhumbuza umzamo we-RH wokunethezeka.U-Schultz wethule iqoqo, elihlanganisa namavidiyo emfashini, esidlweni sakusihlwa sikasaziwayo ngeviki le-Milan Fashion Week.Kubonakala kunomkhuba omusha wokuthi izinkampani zifiphaze imigqa phakathi kwemikhiqizo ezinikezayo nolwazi olunikezayo.
I-Starbucks isebenzise ulwazi oluhlukahlukene lwekhwalithi ephezulu ukwethula ukwethulwa, echaza izithameli zomnqumo ezithandwayo eSicily, okuhlanganisa isizinda esiyingqayizivele semvelo, imikhuba yokulima nezindawo ezithile ezikhulayo, kanye nekhwalithi ephezulu yamabhontshisi ekhofi e-Arabica asetshenziswa.Nakuba kumnandi, kunezinhlobo eziningi ezihilelekile.
U-Schultz, okwamanje, uye wabonisa ngokuphindaphindiwe ukuthi umqondo we-Starbucks uvela ohambweni oluya e-Italy ngo-1983, nokuthi yena ngokwakhe waphefumulelwa uhambo oluya e-Italy ngendlela efanayo.Ukuzwela, yebo, ngaphezu kwalokho?Ake silinde sibone.
Izinto eziningi bezihamba kahle kwa-Starbucks muva nje, futhi lokhu akuyona into entsha.Uchungechunge lwezindlu zekhofi luqale lwathatha isabelo semakethe, cishe luzenzela eyedwa imakethe yalo, esiphenduke imboni yezigidigidi zamadola.Ukuphindaphinda kwayo okulandelayo kwakuzoba "indawo yesithathu" lapho abantu bengahlanganyela khona ngaphandle komsebenzi noma ekhaya.Manje isingene esigabeni esilandelayo sokuthuthuka esigxile enkathini yedijithali, inikeza izinketho zokuthenga ezilula kakhulu namamodeli okulungiselela iziphuzo.
Isu lababambe iqhaza abaningi liqala ngezinketho zoku-oda zedijithali ezihlukene, lithuthela kufomethi yesitolo sedijithali, okuhlanganisa nezitolo ezithathwayo, kanye nokuthuthukiswa okwengeziwe kwemishini yesevisi esheshayo.Ukwethulwa komugqa ohluke ngokuphelele weziphuzo kuhambelana nephuzu elisha lokuguqula i-Starbucks.
U-Schultz angase abe ngumuntu ofanele kulolu shintsho lwakamuva, kodwa ngo-Ephreli 1 uzodlulisela izintambo zokuba yi-CEO ku-Laxman Narasimhan.U-Lux ube "yi-CEO entsha" kusukela ngo-Okthoba, ngokusho kukaSchultz, futhi ubethule ngokumangazayo ezinyangeni zakhe ezimbalwa zokuqala emsebenzini.Hlangana ne-Starbucks.U-Schultz uzilungiselela isigaba esilandelayo, futhi sizobe sijwayelana nabaphathi abasha abaphezulu ngaphambi kocingo olulandelayo lwemali engenayo.
Abanikazi bamasheya kufanele bahlale bebheke imikhiqizo emisha nezimemezelo zenkampani, ikakhulukazi uma abaphathi bezibona njengento enkulu elandelayo.Uma uthi nhlá, lokhu kusibonisa lapho inkampani iphokophele khona ohlelweni lokuvuselela kabusha.Lokhu kubalulekile ukukuqonda njengomnikazi wamasheya noma uma ucabanga ukuthenga amasheya.Kodwa noma ngaphandle kwanoma yiziphi izinguquko ezinkulu, abatshalizimali bangazizwa beqiniseka ngamathuba e-Starbucks.
Ngokuyinhloko, lokhu ngibona njengesinyathelo esihle njengoba etshela abatshalizimali ukuthi uzimisele ukucabanga ngaphandle kwebhokisi futhi abeke ubungozi ngokuthile okunesibindi.Ukubuyela embonweni wokuthi akukho nkampani ephumelelayo ehlala phezu kwayo, isitshela ukuthi naphezu kobukhulu bayo nomlando, i-Starbucks isagxile emisha nasekuthuthukisweni.Ngaphandle komphumela wokukhishwa, ngibashayela ihlombe abakwa-Starbucks ngokunyusa umdlalo wabo.
U-Jennifer Cybil akanazo izikhundla kunoma yiziphi izitoko ezishiwo ngenhla.U-Motley Fool unesikhundla kwa-Starbucks futhi uyancoma.I-Motley Fool incoma i-RH futhi incoma okulandelayo: I-Starbucks April 2023 $100 inketho yocingo olufushane.I-Motley Fool inenqubomgomo yokudalula.
*Imali engenayo emaphakathi yakho konke ukudluliselwa kusukela ekudalweni.Izindleko eziyisisekelo kanye nenzuzo zisekelwe enanini lokuvala losuku lwangaphambili lokuhweba.
Tshala imali kangcono nge-Motley Fool.Thola izincomo zesitoko, izincomo zephothifoliyo nokuningi ngesevisi ye-premium ye-Motley Fool.
Isikhathi sokuthumela: Jul-06-2023
